Know where leads start
Channels, campaigns and keywords tied to real inquiries.
Tracking & Reporting
Stop guessing which marketing actually works
See what brings people in, what happens next, and where your next dollar should go.
An ad account can show 100 conversions while your team remembers a handful of good conversations. The difference is usually in how conversions are defined and tracked. We set up measurement from click to inquiry, qualified lead, booking and sale, wherever the data allows.
From ad activity to business results
- 1Clicks
- 2Tracked inquiries
- 3Qualified leads
- 4Bookings
- 5Sales
The problem
A conversion isn't always a customer
A call, a button click, a form, a qualified conversation and a paid invoice are different things. When they're mixed together, an account can look like it's improving while the business sees no better opportunities. We start by agreeing what to measure, then make sure every tracked action means what it says.
What changes
What you get
Separate volume from quality
Raw calls and forms kept apart from qualified leads and bookings.
Get reports you can act on
Clear trends, problems and next priorities, in plain English.
Feed results back to the ads
CRM lead stages help Google and Meta find more of the right customers.
How it works
What we set up and check
GA4 setup & configurationEvents, conversions and traffic sources set up correctly.
Google Tag / GTMClean tag management without duplicates.
Google Ads & Meta conversionsCalls, forms and purchases sent to the ad platforms.
CRM lead stagesQualified, booked and sold leads connected back to their source.
Every report should answer five questions: What did we spend? What came in? Which leads were worth pursuing? Where did people drop off? What are we changing next?
Our process
How we work
1
Define the outcomes
Agree what counts as a call, lead, qualified lead, booking or sale.
2
Test the events
Verify tags, forms and calls, and remove duplicates.
3
Read the numbers
Compare ad data with real lead quality from your CRM.
4
Improve the next decision
Refine targeting, budgets, follow-up or landing pages.
Real results
View all case studiesFrom our client campaigns
Pool Safety System
Separated high-intent Search traffic from Performance Max audience signals, focusing on pool covers, fencing, and local safety demand.
197Conversions
$37.97Account CPA
$29.01Best Search CPA
Pool Covers Search drove 108 conversions at the account’s lowest CPA.
$7,480.61 total spend
Elite Premier Nursing
Prioritized the efficient Smart campaign and refined Search around high-intent nursing and home-care terms.
271Conversions
$42.00Account CPA
$13.57Best Lead CPA
Smart Leads generated 226.5 conversions at a $13.57 CPA.
$11,381.88 total spend · 8.98% CVR
Programs
Compare all programsWhere it fits in your Growth System
SilverTracking · monthly reports · monthly strategy callGoldTracking · monthly reports · bi-weekly strategy callPlatinum+ Meta & CRM-side tracking · weekly strategy call
Monthly performance reporting is included in every Growth System.
FAQ
Frequently asked questions
Why don't Google Ads numbers match my CRM?
They count different things over different time windows. We check the definitions, duplicates and gaps before drawing conclusions.
Can tracking show which leads actually bought?
Often, yes, when your CRM records sales and the right connections are in place. Not every sale can be traced perfectly to one ad.
Is tracking ever 100% accurate?
No. Cookie consent, browser privacy features and platform limits affect data. We test what can be tested and explain the gaps.
Make your next marketing decision with confidence
Get a tracking and performance audit of your current setup.